Once you have decided to launch an online course, you might be brimming with the course topic ideas. With too much going around, it’s not easy to find the perfect online course topic.

Too much of effort goes into launching an online course. Hence, it’s absolutely imperative that you enjoy what you are teaching. Furthermore, it’s tempting to choose a popular course topic, that might not be the profitable course topic for you.

Here are some essential steps that swears by to provide you with the course idea that you can really run with.

Step 1: Know Your Passion

Stir clear on the topics that you are passionate about and know a great deal of it. Relishing on a topic that you are passionate about would make all of the work less like a chore and more like a passion project.

Hence, to find the perfect online course topic, sit back and create a list of things you are passionate about. The topics that you are most interested and invested in. This whole idea will tempt your learners into better interaction and engagement.

Your enthusiasm will shine through the content you create. Jot everything down on your journal and just get along with the next steps.

Related: 7 myths about selling online courses successfully- busted

Step 2: Know Your Strengths

Supplement your passion by knowing where your strengths lie.

You might be passionate about something but not too good at it to teach. As an instance, you could be passionate about content development but not savvy with writing content. Consequently, it won’t be a good idea to teach this topic.

You certainly don’t need to be an expert at what you teach. A work in progress is totally acceptable. But comparing your strengths with your passion would be a sweet spot. You would excel at the training you provide while getting better at it.

Choose a subject you possess knowledge of and find a spot that you interests you.

7 reasons to create & sell online courses

Step 3: Know Your Risk-Readiness

You need to stay aware of your risk-readiness. Creating an online course selling business require financial investment, emotional investment and investment of your time. Keep your priorities and your current standing in check before committing to one.
Your online course topic should be in alignment with your risk-taking capabilities. Online courses are surely a less risky venture. Still, you need to ask yourself about the budget and stay put within it.

Once you are ready with the topic where your sweet spot lies, decide how ready you are to risk executing your goals.

Gain clarity of the budget and the resources you have. You must know how to optimize it with the best of your abilities.

Related: How to passively sell your online course

Step 4: Know Your Target Audience

I have mentioned it again and again on my several posts on how essential it is to know your target audience.

When you have a defined target audience where you are familiar with their demographics, socio-economic status and psychographics, its easier to tap them. Merely finding the perfect online course topic won’t suffice. If you are unable to identify your target audience, the sweet spot might not be that sweet after all.

You need to be sure of the demand of the course topic you wish to sell. Do some research. Look for other course creators who are teaching in your domain. Get to know how they are performing. Having a market for your course is an absolute necessity. Without having it, you will find yourself in the unsuccessful course selling rut.

Guide to teach english lessons online

Step 5: Know Where You Fit

This short and simple step just polishes your perfect online course topic idea.

After everything that you have gathered in the previous steps, find out one niche idea that you would be going forward with. You can start with broader topics too.

But, if you are new at teaching it’s a good idea to get a headstart with something that you will slay without a shadow of doubt. Eventually, you can move to related topics too.

But for the starters choose a niche where you can rule with your content.

Just put all the puzzle pieces together in this step!

Related: Why branding is important for your online courses.

Step 6: Choose Your Platform

This is the final step to choose a platform to create and sell your online course.

You first need to get an idea of all the options available out there. You must choose a branded course platform where you can launch your online course through your own domain name.

If you are aiming to create a profitable online course, host it on your branded platform is an absolute necessity. You must be having the full ownership & control of your content, sales & students data. This is the minimum basic requirement. You should not accept anything below this while choosing a course hosting platform.

Create your online Course website within minutes


Learning has come a long way. From the traditional classroom setting, it has got expanded to digital platforms at a faster rate. Online courses are so popular so a days for obvious reasons. The online education industry is on boom.

While finalizing a profitable niche for launching your online course, here is the essential points to keep in mind:

  1. Begin with the course ideas that you are passionate about. This would ensure your honest investment in your course.
  2. Figure out the ones where you are an expert of. The skills that you can teach others.
  3. Calculate your risk. Earmark the budget within which you have to operate.
  4. Define the target audience for your chosen course topic and know where to find them.
  5. Invest in a course hosting platform which allows you to use your own domain name. You can choose Spayee which also allows you to launch branded mobile apps.
  6. Arm yourself to adapt to change. Market keeps evolving and so does your target audience & the subject you teach. Stay educated & stay put.
Sakshi Darpan

Content Marketer by day & a binge-thinker at night. I can consume & produce content while sleepwalking. Content Marketing is complex & I am here to break it down for you! When not working, you can find me backpacking at a quaint place up in the hills :)

Write A Comment