In this guide, I cover everything you need to know about building online course sales page that’ll accelerate conversions & help you sell more online courses.
Working with top educators who have built massive online education empires has given me a fair share of idea on the success of online courses. In order to sell more online courses, you need to have an action-oriented power-packed landing page.
Trends do shift over time. However, a few sales gimmicks are here to stay. Through this article, you will take a close look at the elements that almost always works in a course landing page.
Before we proceed ahead, I want you to know two things:
- When it comes to content & copy, there is NO one size fits all.
- Tried and tested online course landing pages exists which have been effective.
What is a course landing page?
A course sales page is also called a landing page. The page consists of all the information about your course, in one place. The main objective of the landing pages is to influence buyers’ decision. You can either directly sell them the course through the course landing page or acquire inbound enquiries.
The online course sales page structure
The list below is a comprehensive one. It might look like a lot. But, you have to trust me on this. You need to inculcate all the essential information for your prospects. Leaning them hanging & wondering will only make it difficult for you to sell.
Key Tip: Focusing on concise copywriting resonates with your target audience.
Your objective should also be answering the FAQs in the sales copy so that you generate high quality leads. These leads are most likely to convert is a short span of time. Not just that, it highly reduces direct enquiries & saves time.
It’s a win-win scenario for both parties.
Let’s dig in!
Landing page structure
Your webpage’s basic structure:
- Highlighting key points
- Overview (the problem & Solution)
- Learning outcomes
- TOC (Table of Content)
- Instructor’s Introduction
- Social proof
- Trial or soft close
- Price Anchoring
- Inspirational Ending
Creating a catchy Title
Some course titles include just the topic of the course. As an instance, “Masterclass: Sell Online Coaching Programs”. However, other titles also include the name of the author, “The Online Coaching Masterclass by Sakshi”.
However, a catchy course title is engaging & short. You should also include other additional keywords that you do wish to rank for.
Take an example:
‘Beginners Masterclass to Selling your Online Coaching Program”.
Three key points
Through this section, you should focus on showing your USP. This should make your users click. You need to clearly highlight what makes you unique among your competitors.
- The number of lessons.
- The number of hours of video lectures.
- The number of Live Classes.
- Interactive elements.
- Does it include the course certificate?
To get an elaborated guide on marketing your online course, head here.
Your overview should present the problem first, followed by a solution to it. You should clearly highlight the distance between where your learners are where they want to be. Talk about the gap and how you can fill it through the course.
- Understand the difficulties that your customer might be facing.
- Iterate why would they need to take your course.
- Skills that would help them achieve desired results.
- Things that your course has which other courses doesn’t.
As an instance, your learner may want to:
- Learn more about selling online courses.
- Crack an exam.
- Upskill to get a promotion.
- Gain financial freedom
Take the required time to list these different kinds of people and their respective problems. Be concise & descriptive. Rather than saying, ‘you will learn SMM’, say, ‘With this course, you’ll learn SEO fundamentals that will set your online business apart”.
Rather than listing the features, list the benefits. Elaborate on how taking the course would help your learners. Features won’t be able to elicit an emotional response from your customers, benefits will.
- Increase your online course sales by incorporating proven sales strategies
- Generate 1,00,000 monthly traffic to your sales page through SEO
Learning outcomes are the skills that the person will have upon course completion. Avoid the temptation to be brief and try linking the learning outcomes to the pain points your learners.
Highlight how the course can help in learning skills or a subject which will help your learners in achieving their goals.
Table of Content
Table of Content shows the name of course modules & the structure of the course which the learners will get inside the course. It contains chapters & sub-chapters. Hence, it’s imperative that you clearly lay down the foundation.
Plan the chapter-wise “Heading” covering the needed topics. Make sure it has an effective content flow. This exercise will also make sure it attracts only high-quality leads.
About the instructor
Consider this as your opportunity to show off. This section would act between a mini CV, as well as, an elevator pitch. Talk about who you are, your level of expertise in the field & why people should trust you with the course.
One key factor you should be addressing is your ability to take actions & achieve the results. Whatever you write over here, make learners believe that you are are the person who will solve their pain points.
Social proof is the key to sell more online courses. The reason being, it demonstrates that your course content has actually helped people in the past. It shows that someone is vouching for the value your course brings.
The positive language that your testimonials use to describe your course will also help you with SEO. SEO is an organic, yet highly effective way of ensuring you stand out and sell more online courses.
‘This course has helped me get into the basics & advanced online course marketing system and increased my sales by 20%’ works better than ‘the online course training was really informative and I learnt a lot’.
Trial or Soft close
At this point, learner has all the information he needs to decide if he would want to buy the course. Here, you can offer your learner a trial or a free access to 2-3 initial chapters.
Just include a simple Call to Action button.
- Buy now.
- Register your interest.
- Contact us now.
Price anchoring means break down the total cost of what you’re offering & then compare it to the actual course price. This is particularly used when the online course which is being sold is expensive.
An inspirational ending is meant to reflect positivity and affirmation into your course sales page. You can include the following:
- Unlock your potential
- Be Your Own Boss
- Achieve something great
- Don’t hold yourself back
Trust me on this! This template has all the important components that would help you design a killer landing page. Start selling your courses NOW!