This blog is your one-stop solution to figure out a full-fledged plan in order to grow your online coaching business.
Being a coach, being able to drive meaningful transformations for your customers is the most fulfilling part of your job. Whether you are a fitness coach, business coach or a life coach, helping others in achieving their individual goals serves parallelly with your purpose as an entrepreneur.
But there comes a saturation point for coaches when the calendar is filled and business growth plateaus. Serving clients one-on-one results in overcommitment and burnout.
Hence, coaches end up looking for ways to scale. Thanks to technology, you have wonderful options!
My favourite one- Online Courses!
At Spayee, we are empowering teachers with the highest quality, affordable and scalable education technologies.-Spayee Course Platform
Related: 7 reasons to Sell Online Courses.
Grow your Online Coaching Business by Selling Online Courses
In order to determine whether you’re ready to launch online courses for your coaching business make sure you have figured out the following:
- Existing coaching program with tested market demand.
- Specified niche/industry.
- Testimonials & case studies of your clients.
If you have figured them out, you will have 10x your impact as a coach through online courses!
Online Course Business Models For Coaches
Online courses have the potential to transform the businesses of coaches. In order to create great content and test your ideas, you need to specify a business model that would work for you.
Model 1: Online coaching course
This model leverages online courses to turn your coaching program into a full-fledged online information product. This has incredible scale because once you’ve created your digital asset, you can keep.
Model 2: Membership sites
Having a membership site is like having a standalone online course but with a recurring payment plan. Recurring revenue model creates stability within many businesses. ”
Model 3: Group coaching
This method organizes clients into groups. This method works wonders when you have incorporated live training along with online course content which they can follow along at their own pace.
Content Types for Engaging Online Learning
To create impactful learning experiences, your course must add multimedia components. By including activities like quizzes, assignments and tests , you’ll be able to cater to various kinds of learners.
Use a combination of content elements to create a powerful coaching strategy for your clients. Best online course platforms support multimedia course content.
- Video: Great way to maintain a personal touch and appeal to your online audience.
- Live Classes: In coaching programms live tranings are the imperative to double growth. Spayee has an integrated live class platform which has multiple user engagememt feature.
- Quizzes and Assignments: These excersices keep the learning curve of your students in check.
- Community: Engage in the students discussion forums of your platform to maintain student touh points. Spayee has an inbuilt course discussion forum.
Branding and Marketing Your Online Course
Before you plan to launch your online course into the world, have a plan to market it.
Build your brand and circle of influence
A few strategies work particularly well in helping coaches grow their sphere of influence while attracting new clients.
1) Become microfamous in someone else’s community
Rather than building your brand from scratch, actively engage with existing communities. This works like a magic in helping you get exposure in front critical mass faster than you could do alone.
2) Get featured as an expert
Building visibility as an expert is immensely important. Here are a few ways to do it:
- Speaking Gigs.
- Guest blogging.
3) Cultivate your own community
Above mentioned steps get the ball rolling for building your brand. Building your own community, on the other hand, keep the momentum going.
- Facebook group.
- Membership site.
- Video marketing like YouTube.
To get an elaborated guide on marketing your online course, head here.