Launching an online course-selling business can be so rewarding. However, the results don’t just show up! You need to be putting in the right systems into place. But, if you’re trying to balance selling online courses with a full-time job, or any other full-time commitment, you need to learn how to passively sell your online course.
Amidst doing the market research, creating a killer course content and setting up your online brand identity, it can be downright exhausting.
With all the nuances that go into launching a profitable online course business, it’s essential to choose the best course selling platform first. That’s the foundation of your whole online image, so make sure you spend some time in finalizing one.
In order to generate a passive income stream by selling online courses, you first need to set up the whole foundation that will work for you even when you won’t.
Building a passive income stream with courses
The best thing that makes online courses the number one passive income stream is that you can build it once and sell over and over again. Other online business ventures, like blogging or podcasting, requires you to consistently pour-in fresh content. On the other hand, online courses allow you to put in the one-time effort and reap its benefits for years to come.
Is your online course a good fit to be evergreen?
In order to earn passive income from your online courses, you need them to be topical in the upcoming years.
If your courses are about the acquired skills like painting or baking, you’re in luck. But, if you are teaching academic subjects like Law, you will need to make necessary amends on it regularly. Not just that, you will have to keep yourself updated with the current affairs related to your subject.
Creating an evergreen course allows you to put in no-extra work on the content once it’s created. It saves you lots of time and efforts. Not just that, with new amends and updated technologies the strategies and best practices constantly change as well. That being said, you can passively sell your online course, just want to check in on the content a little more frequently to make sure it stays relevant.
Get your affiliates to sell your course for you
Affiliate marketing is an inbound marketing method where you spend money only when a sale is made. Affiliates are those people who promote other people’s content and get a percentage of each sale. The best affiliates for your course would be your own set of students.
Enlisting your chosen affiliates to promote your online courses to ensure you would be getting new eyes on your content.
How much do you pay affiliates?
It depends. Enough to tempt affiliates to put in more efforts to make more conversions. It can be anything from 2% to 20.
Setting up affiliates on Spayee
You can set up the whole affiliate marketing panel when you host your courses through Spayee.
Allow learners to be affiliates. Once they complete your course, they will have an option to be a partner. They can share their unique link with their friends to avail a percentage of the course purchased.
Create evergreen E-mail funnels
You must be having a pre-built set of audience who trust you with your content. It can be your offline students or just an online community. If you don’t, you can build it from ground zero. Strive to actively build your email list or the contact information of your targeted audience who might be interested in your course. Include those subscribers in an evergreen email funnel.
Keep sending them regular introductory e-mails, sales e-mails & regular followups.
Spayee has E-mail marketing integration of MailChimp, which you can use to automate the E-mails marketing.